Topic clusters: the next evolution of UX design

User personas help businesses empathize with end-user(s) and enable a user-centered design process to build, evolve, and optimize products that satisfy users' needs. To remain competitive and sustain loyalty, brands need to be predictive in their response to user interest, addressing user needs before they even knew they had them.

The ever-evolving landscape of user behaviors, relationships, and needs can easily make the traditional methods of building typologies late with discovery, risking attrition and disengagement. Knowledge graphs on topic clusters bridge the gap by enabling businesses to infer new facts about existing and emerging customer personas in real-time to ensure timely responses to customer needs and uncover opportunities to build brand loyalty.

Talk to us today about how you go about leveraging knowledge graphs in your process development to help you better anticipate and respond to your customers. #UXdesign #knowledgegraph #predictivepersonas #topicclusters